noc - gough street

Category : Coffee shop | F&B

Location : Gough Street, Central, Hong Kong

Size : approx. 850 sq. ft.

Hong Kong design agency Studio Adjective has given the local independent café brand NOC Coffee Co. a minimalistic and sophisticated transformation for its second outlet in Hong Kong.


The new café is located on Gough Street, one of the most charming spots in Central and the destination of famous brands, furniture stores and local restaurants. The elevation of the street is a busy palette of materials and showcases. Instead of creating another dramatic or fancy exterior, we decided to make a contrast with a minimalistic façade in glass, highlighting the coffee bar and the activities of the baristas and customers.


The pure textures of the painted surfaces and wooden wall panels exude a tidy and sophisticated feel, while the white metal stripes, cement platforms and floor infuse the space with a sense of coziness. As a proper coffee bar is a stage for a barista to show his skills and knowledge, Studio Adjective designed a 7-meter long coffee bar with a white Corian countertop and double-layer tilted white metal stripes on three sides. The white countertop extends to and blend with the premium coffee machines.


The cement floor in front of the bar counter becomes a multi-tier platform seating area that allows customers to sit comfortably in different ways and enjoy a delightful view of the performance. The platform extends and gradually forms a staircase connecting to the major sitting area featuring benches, a communal table and bar stools by the window.

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